15 Dec 2023
by Policy, Practice and Innovation Team


The next phase of the national recruitment campaign has now gone live and your brand-new campaign resources are now ready to download and use.

These resources enable you to use the national advertising to signpost potential applicants to your job vacancies. Following feedback from care providers, they feature new imagery designed to reflect more accurately the typical daily routines for care workers in both care homes and domiciliary settings.

You can add your logo and details to the assets – simply visit the Campaign Resource Centre or campaign page to get started.

New for this year, there’s also a Skills for Care webinar available to download and watch. This provides useful background on the campaign, how to get involved with it and how it can support your recruitment.


The Department of Health and Social Care (DHSC) have launched their Made With Care 2023 recruitment campaign to expand the social care workforce. Building on the success of last year’s campaign, which saw over 244,000 candidates search for a social care job on the adult social care website.

The campaign, which runs until March 2024, brings awareness to the roles available within the adult social care sector, the on the job training people receive and the emotional rewards of ensuring that people can live well at home and flourish within our communities.

DHSC are also calling for all care providers to list their vacancies on the Department of Work and Pension’s ‘Find a Job’ portal, to ensure job seekers visiting the campaign website (www.adultsocialcare.co.uk) can find roles in their local area. DHSC have also provided digital assets with flexible branding and social media copy to use when advertising job opportunities.

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